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How to clarify the discussion of chiropractic with friends and family

A common theme in my practice over the past few years is people trying to express the benefits of chiropractic care and what chiropractic is, only to find friends and family “not getting” it. Due to the general public’s preconceived ideas, maybe bad experi­ences, or sometimes just plain confusion, many people are still left unaware of what chiropractic is and what it offers.

It’s not hard to understand their confusion. Many chiropractors are advertising weight loss, laser hair removal, laser liposuction, traction, physical therapy, acupuncture, nutrition supplements, etc. While those things may benefit people, and they are allowed per state law, they are not “chiropractic.” There are plenty of other professions performing those services, and when the discussion centers around these services, it can confuse the public and make our job as chiropractors more difficult; people will have mixed ideas as to what chiropractic is.

So when discussing chiropractic with others, I always focus on the central topic of vertebral subluxations.

A vertebral subluxation (a.k.a. subluxation) is a situ­ation in which one or more of the bones of your spine (vertebrae) lose their normal alignment and function, creating pressure or irritation on the spinal cord or spinal nerves, causing those nerves to malfunction or obstruct the signals traveling over them.

This results in a loss of proper “connection” between your brain and your body, which causes your body to lose the ability to intelligently and purposefully organize all the cells, tissues, and organs to work harmoniously together. It also hinders our ability to adapt to stress.

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